Course Description

COB Certified Digital Marketing Manager Extension program is for those who have completed the COB Certified E-Business and / or E-Commerce Manager certification program.

Digital Skills Authority

Online Education

Course curriculum

  • 01

    Getting Started

    • Instructions

    • Get Your 3 E-Books

    • Lesson 1 - Introduction

  • 02

    Digital Marketing & Advertising Strategy

    • Lesson 2 – New Media Evolution and Disruptive Technologies

    • Lesson 3 - Audience Relationship Journey

  • 03

    Social Media Management

    • Lesson 4 - Linkedin for Business - Live or Recorded Webinar

    • Lesson 5 - Facebook for Business - Live or Recorded Webinar

    • Lesson 6 - Instagram and more - Live or Recorded Webinar

    • Lesson 7 - Social Marketing Management, Monitoring and Analysis - Live or Recorded Webinar

    • Lesson 8 - Social Media Marketing Quiz

    • Lesson 9 – Social Media Marketing Summary

    • Lesson 10 - Social Media Workshop

  • 04

    Pay-Per-Click Advertising - Webinars & Workshops

    • Lesson 11 - Introduction to Search Engine Advertising and Strategy

    • Lesson 12 - Pay-Per-Click Advertising - Google 1

    • Lesson 13 - Pay-Per-Click Advertising - Google 3

    • Lesson 14 - Linkedin Advertising

    • Lesson 15 - PPC Summary

    • Lesson 16 - PPC Advertising Quiz

  • 05

    Course Summary and Exam Preparation

    • Lesson 42 - Course Summary and Exam Practice Exercise

    • Planning to Take the Exam? Next Steps

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