Course Description

Get Instant Access to the Leading Online E-Business Course. 

Subscribe to the regularly updated e-learning led version of this globally recognised e-business certification program from The Certificate in Online Business™ (COB). Master E-Business and E-Commerce Strategy, Planning & Management, Content Strategy & Customer Experience and Gain an Introduction to Digital Marketing & Advertising

  • 90-days access to around 25-hours of high-impacting interactive online lessons and workshops (compatible with Tablets, Windows & Mac PCs)
  • Downloadable E-Learning Versions of the Six Official COB Certified E-Business Manager Course Books
  • Exam attendance is optional and can be purchased separately*

Further Information:

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Planning to Take the Exam?

*In order to attend an exam, subscribers must purchase an exam administration package from us, and then pay an exam attendance free to their chosen Authorised Testing Centre, or if taking an exam via Live Remote Exam, pay invigilation fee direct with Digital Skills Authority.

Digital Skills Authority

Online Education

Course curriculum

  • 01

    Getting Started

    • Instructions

    • Get Your 6 E-Books

    • Lesson 1 - Introduction
  • 02

    E-Business Strategy, Planning & Management

    • Lesson 2: Types of E-Business

    • Lesson 3 - Achieving Ultimate E-Business

    • Lesson 4 - Models for Generating Revenue Online

    • Lesson 5 – E-Business Planning

    • Lesson 6 - Managing E-Business Risks

    • Lesson 7 - E-Risk Workshop

    • Lesson 8 - Managing Your E-Business Project

    • Lesson 9 - Introduction to E-Business and the Law

    • Lesson 10 - Quiz 1 - E-Business Strategy, Planning & Management Quiz

  • 03

    E-Commerce Planning and Implementing a Powerful Online Store

    • Lesson 11 - Introduction to E-Commerce

    • Lesson 12 - The Advantages of E-Commerce

    • Lesson 13 - E-Commerce Risks and Disadvantages

    • Lesson 14 - Why Do Customers Buy Online?

    • Lesson 15 - Building Consumer Trust

    • Lesson 16 - Elements of a Successful Storefront

    • Lesson 17 - The Online Buying Process

    • Lesson 18 - Online Storefront Solutions

    • Lesson 19 - E-Commerce Security

    • Lesson 20 - Accepting Payments Online

    • Lesson 21 - How to Avoid Charge Backs and Fraud

    • Lesson 22 - E-Commerce Quiz 1

    • Lesson 23 - E-Commerce Categories, Sub-Categories and Products

    • COB Certified Manager Downloadable Templates

    • Lesson 24 - E-Commerce and Shipping

    • Lesson 25 - E-Commerce Store Requirements Checklist

    • Lesson 26 - Further E-Commerce Considerations

    • Lesson 27 - Introduction to E-Commerce Law

    • Lesson 28 - E-Commerce Quiz 2

    • Lesson 29 - E-Commerce Summary
  • 04

    Content Strategy and Customer Experience

    • Lesson 30 – What is Content and Content Strategy

    • Lesson 31 – Web 2.0 – Web 4.0

    • Lesson 32 – Web Site Critique

    • Lesson 33 – Web Content Planning

    • Lesson 34 – Accessibility

    • Lesson 35 – Content Planning Workshop

    • Lesson 36 - Online Audience and Customer Engagement

    • Lesson 37 – Case Study – Customer-Focused Content Strategy

    • Lesson 38 - Content Strategy & Customer Experience Quiz

    • Lesson 39 - Writing for the Web - Structure

    • Lesson 40 – The Art of Web Writing

    • Lesson 41 - Search Engine Optimisation

    • Lesson 42 - SEO Workshop

    • Lesson 43 - SEO Web Writing Quiz

    • Lesson 44 - Content and SEO Web Writing Summary
  • 05

    Introduction to Digital Marketing and Advertising

    • Lesson 45 – Introduction to Digital Marketing and Branding

    • Lesson 46 – Introduction to Search Advertising

    • Lesson 47 – Google Adwords – Workshop 1

    • Lesson 48 – Introduction to Banner Advertising

    • Lesson 49 – Google Adwords – Workshop 2

    • Lesson 50 – Affiliate Marketing

    • Lesson 51- Introduction to Video Advertising

    • Lesson 52 - Linkedin Advertising Workshop

    • Lesson 53 - Facebook Advertising Workshop

    • Lesson 54 - Introduction to Digital Marketing & Advertising Quiz

    • Lesson 55 - Digital Marketing and Advertising Summary

    • Lesson 56 – Email Marketing

    • Lesson 57 - Email Marketing Quiz

    • Lesson 58 - Email Marketing Summary

    • Lesson 59 – Introducing Social Media

    • Lesson 60 – Widgets

    • Lesson 61 - Twitter for Business

    • Lesson 62 - Social Media Marketing Quiz

    • Lesson 63 – Social Media Marketing Summary
  • 06

    Course Summary and Exam Preparation

    • Lesson 64 - Course Summary and Exam Practice Exercise

    • Planning to Take the Exam? Next Steps

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