Course Description

Get Instant Access to the Ultimate Online E-Commerce Business Course. 

Subscribe to the regularly updated e-learning led version of this globally recognised e-commerce business certification program from The Certificate in Online Business™ (COB). Master International E-Commerce Planning and Management, Content Strategy & Customer Experience, Web Merchandising for Maximum Sales and Gain an Introduction to Digital Marketing & Advertising

  • 90-days access to around 25-hours of high-impacting interactive online lessons and workshops (compatible with Tablets, Windows & Mac PCs)
  • Downloadable E-Learning Versions of the Six Official COB Certified E-Commerce Manager Course Books
  • Exam attendance is optional and can be purchased separately*

Further Information:
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The Exam

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*In order to attend an exam, subscribers must purchase an exam administration package from us, and then pay an exam attendance free to their chosen Authorised Testing Centre, or if taking an exam via Live Remote Exam, pay invigilation fee direct with Digital Skills Authority.

Digital Skills Authority

Online Education

Course curriculum

  • 01

    Getting Started

    • Instructions

    • Get Your 6 E-Books & Web Merchandising Workshop Kit

    • Lesson 1 - Introduction

  • 02

    E-Commerce Planning and Implementing a Powerful Online Store

    • Lesson 1 - Why E-Commerce?

    • Lesson 2 - The Advantages of E-Commerce

    • Lesson 3 - E-Commerce Risks and Disadvantages

    • Lesson 4 - Why Do Customers Buy Online?

    • Lesson 5 - Building Consumer Trust

    • Lesson 6 - Elements of a Successful Storefront

    • Lesson 7 - The Online Buying Process

    • Lesson 8 - Online Storefront Solutions

    • Lesson 9 - E-Commerce Security

    • Lesson 10 - Accepting Payments Online

    • Lesson 11 - How to Avoid Charge Backs and Fraud

    • Lesson 12 - E-Commerce Quiz 1

    • Lesson 13 - E-Commerce Categories, Sub-Categories and Products

    • COB Certified Manager - E-Commerce Planning Templates

    • Lesson 14 - E-Commerce and Shipping

    • Lesson 15 - E-Commerce Store Requirements Checklist

    • Lesson 16 - Further E-Commerce Considerations

    • Lesson 17 - Introduction to E-Commerce Law

    • Lesson 18 - E-Commerce Quiz 2

    • Lesson 19 - E-Commerce Summary

  • 03

    Content Strategy and Customer Experience

    • Lesson 20 – What is Content and Content Strategy

    • Lesson 21 – Web 2.0 – Web 4.0

    • Lesson 22 – Web Site Critique

    • Lesson 23 – Web Content Planning

    • Lesson 24 – Accessibility

    • Lesson 25 – Content Planning Workshop

    • Lesson 26 - Online Audience Engagement

    • Lesson 27 – Case Study – Customer-Focused Content Strategy

    • Lesson 28 - Content Strategy & Customer Experience Quiz

    • Lesson 29 - Writing for the Web - The Content Pyramid

    • Lesson 30 – The Art of Web Writing

    • Lesson 31 - Search Engine Optimisation

    • Lesson 32 - SEO Workshop

    • Lesson 33 - SEO Web Writing Quiz

    • Lesson 34 - Content and SEO Web Writing Summary

  • 04

    Web Merchandising for Maximum Sales

    • Lesson 35 - Web Merchandising Know-How

    • Lesson 36 - Web Merchandising Workshop 1

    • Lesson 37 - Web Merchandising Workshop 2

    • Lesson 38 - Web Merchandising Summary

    • Lesson 39 - Web Merchandising Quiz

  • 05

    Introduction to Digital Marketing and Advertising

    • Lesson 40 – Introduction to Digital Marketing and Branding

    • Lesson 41 – Introduction to Search Advertising

    • Lesson 42 – Google Adwords – Workshop 1

    • Lesson 43 – Introduction to Banner Advertising

    • Lesson 44 – Google Adwords – Workshop 2

    • Lesson 45 – Affiliate Marketing

    • Lesson 46 - Introduction to Video Advertising

    • Lesson 47 - Linkedin Advertising Workshop

    • Lesson 48 - Facebook Advertising Workshop

    • Lesson 49 - Introduction to Digital Marketing & Advertising Quiz

    • Lesson 50 - Digital Marketing and Advertising Summary

    • Lesson 51 – Email Marketing

    • Lesson 52 - Email Marketing Quiz

    • Lesson 53 - Email Marketing Summary

    • Lesson 54 – Introducing Social Media

    • Lesson 55 – Widgets

    • Lesson 56 - Twitter for Business

    • Lesson 57 - Social Media Marketing Quiz

    • Lesson 58 – Social Media Marketing Summary

  • 06

    Course Summary and Exam Preparation

    • Lesson 59 - Course Summary and Exam Practice Exercise

    • Planning to Take the Exam? Next Steps

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